Real estate serves the end user and has to contribute to the quality of the community. Leadership in the real estate market is based on local expertise and local status, combined with knowledge of people's real estate needs.

End-users should be able to live stress-free, and work, shop and relax in an enjoyable environment - that's the basis for a sustainable return on real estate investments. A changing world continuously calls for new concepts and solutions, and these can only be achieved through cooperation. If the private sector and national and local governments forge partnerships, they will be able tot effectively serve the needs of both current and future end users.

•  We are aware of and are able to manage the risks that arise during the real estate life cycle.
   We maintain close ties to the clients we serve. 
   We encourage our emloyees to develop their talents and excel in their areas of expertise.
   We are aware of our responsibility to the societal context in which we operate.
  

•  Becoming a leading player in all our activities, both in the Netherlands and in several other European countries, including France and Germany.
   Maintaining a presence at every stage of the real estate life cycle.
   Offering solutions to residential issues.
   Providing financial return to real estate investors.
   Focusing on the development and financing of, in particular, residential areas, retail properties, mixed-use projects and urban redevelopment, and, whenever there is potential, healthcare, leisure facilities and offices.